Why is a product page important in ecommerce?
The product page is the deciding factor in making a purchase decision. If the page is not convincing, clear and fast, you will lose the lead.
Best Practices for Improving Product Pages in 2025
1. Write a professional and convincing
product description Describe the advantages of the product in the customer’s language, and explain what distinguishes your product from others. Have the first paragraph contain important keywords.
2. High-quality images + explanatory
video Use more than one angle, with the possibility of zooming in, and add a short video explaining the product if possible.
3. Use of trust elements
- Customer Testimonials
- Secure Payment Codes
- Money Back Guarantee
4. Improved
user interface (UX) design Clear buttons, neat information, easy navigation. Leave no room for distraction.
5. Improve page
speed Make sure that the page load time does not exceed 3 seconds, because every second of delay reduces the conversion rate.
6. Call To Action is
effective Use clear phrases like “Order now” or “Add to cart” in a prominent color and clever repetition on the page.
7. Internal linking to supportive
content Add internal links to articles such as how to launch a successful online store to support the purchase decision.
Analysis and Continuous
Development Use Google Analytics and Hotjar to understand visitor behavior and improve content and design based on data.
