importance of analysis in marketing
campaigns is not enough to launch the campaign, but it must be monitored and its results analyzed to understand performance, improve messages, and increase return on investment.
Best Campaign Analysis Tools in 2025
1. Google Analytics 4 (GA4)
tracks behavior, conversion rates, and the user’s entire journey within the site.
2. Meta Business Suite is
an integrated tool to accurately analyze campaigns on Facebook and Instagram, including audience, clicks, and engagement.
3. Hotjar
visitor registrations and heat maps to understand real interaction with pages.
4. HubSpot Marketing Hub
Professionally tracks the performance of mailing campaigns, landing pages, and organic visits.
5. Google Tag Manager
easily manages and tracks on-site events without the need to modify code.
6. SEMrush and Ahrefs
Keyword Analysis, Content Performance, and Competitor Monitoring in Search Engines.
7. UTM Parameters is
a necessary tool to track the source of each campaign and find out the most converting channel.
Link analysis to improved performance
After collecting data, use it to make decisions such as modifying ads, changing the page design, or improving the value proposition.
