Why is AI important in digital marketing?
Artificial intelligence is not only a tool, it is an engine for the evolution of digital marketing, helping to automate, predict behavior, and create personalized experiences. In 2025, whoever doesn’t use AI lags behind the competition.
The best AI tools in 2025
1. ChatGPT – OpenAI
is used to write content, respond to customers, and generate innovative marketing ideas.
2. Jasper AI
is a copywriting tool that helps you craft engaging and fast ads and landing pages.
3. Surfer SEO
Analyze content from an SEO perspective and make accurate recommendations to improve it and top the search results.
4. Canva AI Tools
Design fast images with high quality and visual intelligence to help you with marketing campaigns.
5. HubSpot AI
integrated marketing tools from CRM, marketing automation, and performance analytics using AI.
6. Grammarly and Quillbot
to review transcripts, improve style, and make sure content is error-free.
7. AI
video generation tools such as Synthesia and Pictory to create marketing videos without the need for a camera or montage.
8. Audience
analysis tools such as Hootsuite Insights and Sprout Social to understand trends, engage and optimize strategy.
How to choose the right tool?
Identify your needs first, then choose tools that integrate with your digital environment and offer the best value for money.
